Ascend’s founders share how they built a top 30 accounting platform in under a year—rooted in PeopleFirst leadership and modern firm economics. As part of Ascend, Sentient brings that same energy to scaling smart, future-ready accounting solutions.

Smart systems, clear development paths, and strong cultural alignment—Ascend’s PeopleFirst model is designed to grow talent and firms in tandem. At Sentient, we carry that ethos forward by empowering our people and partners to thrive together.

Ascend accelerated engagement and team alignment using their PeopleFirst framework—prioritizing clarity, autonomy, and scalable systems. As part of the Ascend family, Sentient embraces that same approach to deliver precision, speed, and consistent performance in every client engagement.

How can firms grow faster with fewer bottlenecks? Ascend CEO David Wurtzbacher shares how combining strong leadership with tech like AI and automation is the answer. It’s a mindset Sentient puts into action every day.

Alternative practice structures (APS) are helping firms scale without losing autonomy. In a recent conversation, Sentient’s leadership peers spotlight how APS aligns people-first values with strategic growth.